Banking, Insurance & Financial Services
In recent times, the global banking and financial services sector has been hit by a series of shockwaves, the most damaging in living memory. The implications for how the financial services industry, including banking and insurance, operates and is governed, are still being gauged; governments continue to review how best to enable and support the industry in the long term – and not harm it; regulatory authorities continue to re-organise themselves so they can better manage the sector to ensure that the bad practices of the past are swept away for ever; investors are scrutinising more closely than ever their investments, expecting sustainable returns; and customers are less loyal and more opportunistic than ever in their banking preferences.
While many businesses in the financial services sector have and continue to operate at minimal risk, the reputation of the industry as a whole has been sullied by a number of high profile scandals and the ensuing fallout both at home and abroad.
Our team has a wealth of experience of the financial services sector. Our specialists have worked with some of the major City institutions in delivering marketing communications, developing and building consumer websites for banks, and helping to re-build depleted City reputations by engaging with key stakeholders. We have not only consulted to the financial services sector, we have also held in-house roles managing great brands and marketing projects.
We have managed public affairs and government relations for City institutions, helped develop corporate responsibility programmes, executed fantastic creative work for marketing programmes and advised on brand positioning and brand strategy for some of the best known banks.
Our experience includes working for:
- AIG
- Alliance & Leicester
- Arab Bank
- Chescor Capital
- Clerical Medical
- Equitable Life
- HBOS
- HSBC
- Norwich Union
- Royal Bank of Scotland
- Visa International