NGOs and Charities
The not-for-profit sector has become, to a large extent, like many other sectors facing the same brand and marketing challenges - a saturation of charities and NGOs all drawing heavily on emotional as well as rational arguments make market differentiation and cut-through very hard to achieve.
But, unlike other sectors, the sector is further fragmented and diffused by causes and topics. There is frequently more than one charity or NGO competing for ‘ownership’ of that cause. It’s a highly complex, diverse sector in which to operate and it’s not just differentiation that’s a challenge; it also faces a plethora of other issues to contend with. They include:
- increased scrutiny and greater demand for accountability;
- increased regulation;
- opportunistic ‘politicisation’ of causes and topics;
- backlash against direct marketing activities; and
- greater competition in downturn for limited supplies of funding.
We also understand that NGOs and charitable organisations require maximum return for their investment, so we deliver cost-effective market positioning as well as design low investment, high return marketing campaigns. Whatever the challenge, whatever the budget, we can stretch ourselves to fit in with your requirements.
Our experience includes working for:
- Breakthrough Breast Cancer
- British Red Cross
- Charities Aid Foundation
- Landmine Survivors Network
- Leonard Cheshire
- London Peace Week
- Prince’s Trust
- Whizz Kids