FMCG & Retail
These are difficult trading times which have created enormous pressures on both retailers and FMCG brands to maintain market share while reducing costs. People with less cash to spend are prepared to wait longer for the promotional sales and are proving more discerning than ever before in their purchasing decisions. As a result trying to retain customer loyalty is proving a real headache.
However, we believe it is possible to achieve customer loyalty in the bleakest of markets, and that ensuring you have a compelling brand proposition, coupled with a strong brand marketing campaign, is the formula for success. It’s simply no use trying to make your customers spend more; the trick is to enable customers to spend less -but to ensure that they continue to spend it with you.
In other words, the most successful companies continue to invest in their future during a downturn. And in terms of brand building, this needs to be more focused on relevant and appealing differentials for the target audience and more effective messaging/ communication.
We can help you achieve that goal. We have a track record of developing brand positioning and delivering compelling marketing communications for retail and FMCG players of all shapes and sizes. We have been able to devise strategies which have built customer loyalty and driven market share and revenues.
Our experience includes working for:
- Accessorize
- B&Q
- Cadbury’s
- DeWitt
- Fiat
- Maltesers
- Monsoon
- Muller
- Natura
- Nicky Clarke
- Nokia
- Procter & Gamble
- Shell
- Thomas Pink
- Trevor Sorbie
- Twinings