Sports
The world of international sports and associated sports businesses has changed markedly in recent years. The game has become faster; the investment stakes ever greater. And the current economic crisis has knocked the stuffing out of the sports industry. Reputed to be worth around £150 billion*, it’s an enormous industry and like the retail and FMCG sectors, particularly vulnerable to rocky market conditions.
We understand some of the challenges the sector is facing. They include
- increased scrutiny and litigation;
- heightened regulation;
- greater competition among sports in the sector;
- complex and diverse operating environments;
- highly visible investment and operating decision-making.
So whether you are involved in sponsorship, sports management, sports equipment sales or running competitions and events, we can help you navigate these difficult waters created by unparalleled scrutiny and help to drive positive commercial returns.
Our team of specialists has worked across the international sports market. They have been in your position in-house managing marketing budgets for the likes of Premier League clubs as well as the world’s largest sports footwear business; they have secured international sponsorship deals for athletes, clubs, leagues and tournaments; and they have also helped manage communications for athletes, clubs and sponsor businesses. And when a crisis strikes, they have been there to take control.
Our experience includes working for:
- Adidas
- British Olympic Association
- FIFA World Cup
- Nike
- Sunderland AFC