Technology
Technology is constantly reshaping our lives and challenging our everyday perceptions, practices and behaviours. Communication is instant, global and widely accessible in the age of social media. As a result the sector as a whole faces some unique challenges. They include:
- a complex global environment;
- a higher cost base;
- greater expectation among society on the sustainability of technology products;
- global competition; and
- a tougher regulatory environment.
With these challenges, however, come exciting opportunities – new geographic markets, new consumers, new technologies and many new ways of working and communicating as the social network revolution gathers pace.
As a consequence, the delivery of communications to explain advances in technology needs not only to be engaging but also clear. The pace of progress is such that every new application or piece of software requires detailed communication for the consumer to understand how to use it. And increasingly, customers are also making technology purchasing decisions based in part on what they know and understand of the manufacturer and the brand experience.
Our team has a deep understanding and knowledge of the technology sector and in positioning and communicating in an accessible way both technology companies and the products they offer.
Our experts are well-versed in brand positioning and brand strategy, marketing, public affairs, corporate communications and corporate responsibility and have delivered integrated, strategic and global campaigns for our clients in the US, the UK and the UAE.
Our experience includes working for:
- AMD
- Advanced Technology Investment Company
- Element14
- GLOBALFOUNDRIES
- LUMIDIEM
- Nokia
- OKI International
- Premier Farnell