Advertising
Our particular brand of award-winning advertising is founded on clear, strategic thinking that is motivated by a determination to achieve success for our clients, whether launching a new product or achieving a public campaign objective.
Our through-the-line advertising expertise is grounded in marketing and communication know-how accumulated over many years and we are equally at home whatever the medium – print, broadcast, ambient or digital.
It means that we can produce exciting, inspirational advertisements just as effectively for an NGO or a charity client, as we can for one of the world’s leading investment companies. We’re not pigeon-holed as a consumer, public service or B2B agency, leaving us free to mix and match solutions to best effect, whatever the client or their particular challenge.
Advertising at AAB is led by our award-winning team, Open Soho. Open is an advertising agency which works collaboratively to produce outstanding campaigns, driven by clear strategic thinking that drives business success.
Open’s founders combine many years of communication and marketing experience and have produced award-winning print, broadcast and ambient advertising for some of the world’s largest brands.
At Open not only do they write advertising campaigns, they also produce, design, direct, film, edit, photograph and illustrate the work in house.
Their campaigns have included:
Fiat ‘Spirito di Punto’ television advertising campaign. The campaign led to strong sales for Fiat’s Punto model in the UK and the soundtrack spawned a series of ‘Girl Watching’ CDs which are still selling today.
Maltesers. A struggling brand of confectionery, owner Mars turned to the Open team to reinvent the brand through a television and print advertising campaign. Such was the success that Mars had to build an additional factory to keep up with the renewed demand. It also propelled the career of the ad’s lead actress who later joined the UK’s most watched soap opera.
Nursing Recruitment. Our team worked with the National Health Service (NHS) to devise an advertising campaign which focused on how the whole NHS team makes a difference to each and every patient. It was based on true stories and become the government’s most effective direct response campaign recording over 90,000 responses in six weeks. It went on to win advertising awards in London and New York.