Corporate Communications (including Issues & Crisis Management and Reputation Management)
The way we manage your corporate reputation is by leaving nothing to chance, even if that means telling you to expect a worse case scenario – and then helping them deal with it.
Our corporate communications team works to build, position, protect and defend your reputations. The corporate reputation of a company and its brands are interdependent; the damage to one brand can spread quickly to sister brands, impacting the overall corporate reputation. Our approach is to verify your corporate and/or brand positioning by undertaking a perception audit among external stakeholders followed by an audit of the internal assets that can be harnessed to deliver your message. We then work with our clients to formulate a strategy to achieve the desired outcomes by using a range of activities to ensure the right message is heard among key stakeholders. This can include CEO positioning, corporate responsibility, employee engagement, litigation communication and investor relations.
In the event of an issue arising, our issues and crisis team have decades of hardcore crisis management behind them. Our approach to any crisis or issue is a simple one: we deal in facts, never emotions, and we cover it from every angle. This way, our clients know they are fully prepared for any contingency.
We can help clients anticipate issues before they escalate into crises. We will conduct a risk assessment to identify and prioritize the areas of greatest vulnerability. We then develop crisis management plans and develop core messages and materials. We will work with our clients not only to prepare them but also to test the corporate communications team, undertaking crisis communications training which helps to identify vulnerabilities and help build preparedness and expertise.
We have worked with some of the world’s biggest organisations helping them to manage incidents, accidents and disasters. Our experience includes the chemicals, oil, mining and financial services sectors. And when we’ve contained the crisis, we’ve sat down with our clients, and helped them plan and re-build their corporate reputations.
It’s a formula that has brought us a track record of successfully managed issues and winning campaigns, leaving clients with reputations intact or, in many cases, considerably enhanced.