Design (covering Corporate Identity and Design)
We apply the group philosophy to designing and creating corporate and brand identities: by using a combination of experience and business nous, we produce designs and artwork that work in all contexts, whether multi-lingual, international or highly business specific.
So our award-winning design work is as much at home in a leading Middle East airport, as it is on a recruitment advertisement in the Financial Times for an interim management specialist or on an exhibition stand at a specialist renewable energy show.
We believe in keeping things simple. Our strength is to quickly identify the real issues in any brand design assignment. We boil down all the relevant information and create a concentrated idea that underpins all our work whatever the medium. We will then test that idea and the artwork to ensure that our designs work in all cultural and linguistic settings.
AAB's team of design specialists is Brand Faith. Intuition and creativity sets them apart from the usual run-of-the-mill design shop. Our designers all have business or marketing backgrounds and it is that breadth of experience which our clients find a winning combination, whatever the design challenge. Brand Faith also taps in to the digital expertise of sister company, Ideal Interface, when working on digital projects.
Brand Faith’s team have decades of experience behind them, having created some of the best know brand and design campaigns in the recent past. It was the team at Brand Faith which was heavily involved in the design and branding of New Labour’s successful General Election campaign in 1997, described by PR Week as ‘the campaign of the 20th century’.
The team has also worked on corporate and brand identity and design projects for both government and businesses that include Advanced Micro Devices (AMD), the Office of the Brand of Abu Dhabi, Saudi Arabian Basic Industries (SABIC), Mubadala Development Corporation, Shell, Thames Water and Visa International.