HSBC
Project title: Creating an employee engagement programme for the world’s largest bank
The brief
In the late 1990s, the world’s largest bank recognised increased challenges in not only attracting graduate recruits, but also in retaining graduate intake. It became apparent to the Bank’s senior management that smarter graduate recruitment marketing alone was not the issue, but also how graduate employees were enrolled in to the workplace.
The solution
AAB’s Management Intelligence was approached to assess the issue and to advise the Bank’s leadership on how best to deliver a comprehensive employee engagement programme that would engage young professionals.
We advised HSBC on the creation of a comprehensive employee engagement programme, using not only internal communications, but also a self development programme for all graduates that played to their strengths and ensured that they hit the ground running. We introduced to them the Lifo® method and trained an internal team to ensure continuity of message and approach. HSBC continues to use Lifo® as an instrument for self awareness for graduate employees.
The results
HSBC has continued to build on these foundations and now has one of the more sophisticated employee engagement programmes, particularly in its outreach to graduate employees, while levels of retention remain impressive.