News > 2009 News Archive > CEOs unprepared for managing change can expect tough scrutiny - just ask Sir Fred Goodwin

CEOs unprepared for managing change can expect tough scrutiny - just ask Sir Fred Goodwin

10/11/2009
Read the latest on change management in our ‘From the Hub’ series.
 
Managing change and then communicating it effectively in times of uncertainty is as important as the transformation itself – even if the news is sometimes unpalatable, argues Bridget Biggar, Managing Director of AAB’s Management Intelligence.   In an article published today, Bridget writes that with mixed signals over the expected recovery, CEOs need to demonstrate foresight and do some scenario planning to prepare for that change.  To read her article in full, click here
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