Writing in this month’s edition of the International Public Relations Association magazine, Frontline, Allan Biggar describes the UK General Election campaign as a remarkable event in recent political history and very un-British. 
The chairman of marketing services group All About Brands plc, and a former political advisor to the Liberal Democrat leadership, writes:

“It was remarkable not just for its outcome, delivering that very un-British of things – a coalition government – but also for the way the campaign was conducted.

“A very traditional, and yet very un-British campaigning tool was delivered to fascinating effect – the Leaders television debates .”

Reflecting on the role of digital campaigning, Biggar argues that none of the political parties seemed to leverage new media as a way of building organisation and support, describing their contribution as “bolt-ons to the traditional forms of campaigning – not the foundation on which the campaign was built”.
To read the article in full, please click here.