In a letter published in today's edition of the Financial Times, AAB Chairman Allan Biggar comments on the impact that the World Cup has afforded smaller nations, often lacking international profile.

He writes "Small qualifying nations such as Slovenia and Slovakia have enjoyed global visibility and country branding that money alone can not buy.  They are set to see increased tourist numbers and ancillary forms of inward investment, ensuring far greater returns than that reaped by other larger World Cup nations".

To see Allan Biggar's letter, click here
To read the original article click on 'Sponsors get a kick out of the World Cup'